相比Facebook Twitter, Youtube这些一线社交平台 LinkedIn低调的多
相比Facebook,Twitter, Youtube这些一线社交平台,LinkedIn显然要低调的多,按我的说法,我称它为二元社交平台,因为它是最不具娱乐性的。但是,也正因为LinkedIn的职业社交特征,决定了它的独一专业性。它里面的每个人、每个公司都很真实,公司,职位,联系人,职业经历,包括个人偏好甚至联系方式。而这些却恰恰最贴合B2B商业模式的特点。所以玩LinkedIn玩的早的,早就在系统地利用LinkedIn来开发和维护客户关系了。
玩LinkedIn社交营销,当然要想好目的,瞎玩谁玩啊。
目的一:展示自己。这个不用说了,你的个人主页就是一张你的名片,第一印象很重要。
目的二:收集情报和资讯。老客户、潜在客户最新发的动态啊,行业的新闻啊,群组的最新讨论了,挖的好都是宝。
目的三:营销和开发客户。这个才是我们投入精力要达到的目标。
注册完成后要记得添加你的公司邮箱。这很重要!
点击右上角头像,选择隐私和设置(Privacy&Settings),看到基础模块(Basic),点击邮箱地址编辑(Email address)。
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邮箱编辑,可以增加除了注册邮箱以外的其他邮箱。刚才说的公司邮箱是一个,务必要添加,然后登陆邮箱后验证。公司邮箱在创建公司主页的时候是一个必不可少的条件。所以说很重要!另外,你还可以把对邮箱进行优先设置。只有邮箱验证通过的邮箱地址,才能被使用和进行优先设置哦。先找到优先设置按钮,点击就可以了。客户点击你的主页的联系方式( Contact Info),看到的就是你已经设置好的优先邮箱了。
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