相比Facebook Twitter, Youtube这些一线社交平台 LinkedIn低调的多
相比Facebook，Twitter, Youtube这些一线社交平台，LinkedIn显然要低调的多，按我的说法，我称它为二元社交平台，因为它是最不具娱乐性的。但是，也正因为LinkedIn的职业社交特征，决定了它的独一专业性。它里面的每个人、每个公司都很真实，公司，职位，联系人，职业经历，包括个人偏好甚至联系方式。而这些却恰恰最贴合B2B商业模式的特点。所以玩LinkedIn玩的早的，早就在系统地利用LinkedIn来开发和维护客户关系了。
玩LinkedIn社交营销，当然要想好目的，瞎玩谁玩啊。
目的一：展示自己。这个不用说了，你的个人主页就是一张你的名片，第一印象很重要。
目的二：收集情报和资讯。老客户、潜在客户最新发的动态啊，行业的新闻啊，群组的最新讨论了，挖的好都是宝。
目的三：营销和开发客户。这个才是我们投入精力要达到的目标。
注册完成后要记得添加你的公司邮箱。这很重要！
点击右上角头像，选择隐私和设置（Privacy&Settings），看到基础模块（Basic），点击邮箱地址编辑（Email address）。
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邮箱编辑，可以增加除了注册邮箱以外的其他邮箱。刚才说的公司邮箱是一个，务必要添加，然后登陆邮箱后验证。公司邮箱在创建公司主页的时候是一个必不可少的条件。所以说很重要！另外，你还可以把对邮箱进行优先设置。只有邮箱验证通过的邮箱地址，才能被使用和进行优先设置哦。先找到优先设置按钮，点击就可以了。客户点击你的主页的联系方式（ Contact Info），看到的就是你已经设置好的优先邮箱了。
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